Designing a team page: 7 ideas for a friendly company image

Many companies invest a lot of time in their website – yet pay little attention to the team page.

It is often one of the most visited areas overall. Customers , applicants, and business partners want to know who they are dealing with.

But this is precisely where many company websites look surprisingly similar: professional business photos, short profiles and a few job titles.

There's nothing inherently wrong with that.

However, those who want to make personality, corporate culture or creativity visible have significantly more options.

Here are seven ideas on how a team page can be more than just an employee overview.

1. Consistently consider the corporate design

Many team pages appear to be an added section of the website.

Colors, imagery, and design can be used to great effect to make a company's character visible.

Those who already have a strong corporate design should consistently continue it on the team page as well.

This creates a coherent overall impression and makes the site appear significantly more professional.

2. Show the team as a team

Employee photos are often taken over several years.

New colleagues join, pictures are exchanged, and suddenly the team page looks like a collection of individual portraits instead of a joint presentation.

A consistent style ensures that a team is perceived as a team.

Whether photos, illustrations or other forms of representation – what is most important is that the individual elements fit together.

3. People in their work environment show

Not every portrait needs to be taken against a neutral background.

Especially in the case of agencies, practices, consultancies or family businesses, it can be exciting to show people in their actual working environment.

This conveys an authentic impression and often gives visitors a first sense of how the company works.

4. Movement instead of static images

Websites and business premises now offer significantly more possibilities than classic portrait photos.

Small animations, GIFs or subtle movements can attract attention and give a team page a modern feel.

Portraits that change or move slightly at regular intervals are particularly interesting.

Small digital picture frames or monitors in the reception area, displaying individual team members as short animations, are also conceivable.

Such concepts are still rare and therefore often remain in memory longer than classic employee photos.

5. Tell a story using several pictures

Why do portraits have to be completely independent of each other?

A team page can also be thought of as a cohesive concept.

Perhaps an object is passed from image to image. Perhaps the portraits capture small details of everyday business life. Or several images together create a small visual story.

Such ideas ensure that visitors stay on the site longer and are more likely to remember the company.

6. Illustrations instead of classic portrait photos

Graphic illustrations are also increasingly used as an independent form of team representation or as a supplement to classic photos.

They enable a uniform visual style and can be flexibly adapted to the design and identity of a company.

Depending on the focus, illustrations can be simplified, detailed, technical or creative, thus offering a wide range of design possibilities.

7. A team gallery as a hand-painted watercolor series

One special option is to create employee portraits as hand-painted watercolors .

This process creates genuine works of art from existing employee photos, which can be used both digitally and on-site.

Especially in reception areas, waiting rooms, meeting rooms or hallways, originals often have a completely different effect than purely digital representations.

While digital images are readily available everywhere today, hand-painted works possess a special value and automatically attract the attention of many people.

Furthermore, something is created that is rarely seen: a team page and at the same time a cohesive gallery that shows the entire staff in a uniform style.

The originals can then be framed and presented in the company, while the digitized versions can be used on the website or in presentations.

Conclusion: The best team page suits the company

There is no single perfect solution for every team page.

The crucial point is that the chosen presentation suits the company, the people behind it, and the desired external image.

Sometimes small adjustments are enough. Sometimes a completely new approach is worthwhile.

One thing is certain: A good team page can be much more than just a collection of names and portrait photos.

It shows who is behind a company – and ensures that people remember exactly those people.

Do you want to present your team in a special way?

Let's see together if a hand-painted team gallery would be a good fit for your company. I look forward to your inquiry. 🚀

Discover employee portraits in watercolor